While the decision to provide call or premium liquor is an easy one, wine selection can be bit more daunting. First and foremost, understand your audience. Are the attendees older or younger, male or female, and are other alcoholic beverages being served? If spirits and beer will also be available, on average 50% of guests will consume wine; if only beer will be served, increase that average to 60%. Another general rule of thumb to stick to is the 60/40 rule … 60% white and 40% red if the event is held in the daytime or during warm/hot weather vs. 40% white and 60% red for an evening event (usually after 5pm) or in a cooler climate.
Once these considerations have been made, the fun can begin! Beverage menus and the available selections are generally supplied by the venue or a beverage distribution partner, but these could be 20page lists, so it’s important to rely on their expertise and give them as much information regarding budget, attendee breakdown and taste as possible. These partners should know their offerings best as not every client (or planner) is well-versed in all things wine and many do not stretch beyond their personal favorite.
For most events, especially when the demographics are split, we try to offer one sparkling, two white and two red wines. These are the basics of wine at a bar and covers a large audience! Sometimes, especially in the summer, there could be an even larger selection due to the request for a rosé. When selecting white wine, we recommend a Pinot Grigio and Chardonnay. Why is this? Because many women, especially those in the middle or older age range, like the taste of a buttery wine such as Chardonnay. Pinot Grigio, or sometimes a Pinot Gris (if wanting a little sweetness), will satisfy those looking for a more crisp, clean citrus flavor.
Red wines are a little different and can be considered harsher on the palate for some. The selection of red wines is also seasonal! In general, we recommend a Cabernet Sauvignon and Pinot Noir. These pair well with most menus and are much easier to drink. The Pinot Noir is on the lighter end of the red wines with a medium body that highlights many red berries (raspberries, strawberries and cherries) while the Cab is closer to a medium-full body wine with darker flavors (blackberries, blackcurrant and sweet spices). For events during winter months, we might consider swapping one of these for a Merlot or, for certain groups, a Malbec for that added spice flavor. Lastly, and not to confuse things anymore than needed, consider Red Blends if you’re having a hard time choosing between the other varietals. Cabernet Sauvignon is without a doubt the #1 selling red wine, however Red Blends have quickly become the second-most-popular option, according to a study done in late 2019 by Fortune Magazine.
Remember, take the audience as well as other beverage and food offerings into consideration when selecting wines for your event (you don’t want to have a plethora of white wine and be serving an exquisite beef entrée). It’s better to have a larger selection even at smaller quantities, than too few! … and a guest sommelier or pairing station is always a fun and value added moment!
